TravelManagers launched its latest advertising campaign, "Better Off Guaranteed" last week, hot on the heels of what Mandy Scotney, executive general manager says was their most successful campaign to date.
 "The Bare Facts advertisements created so much talkability. I couldn't go to one industry function without it being talked about. It was a fantastic way to make it known that there are no hidden catches when joining TravelManagers."
Ms Scotney says their "Better off Guaranteed" campaign while different visually, again aims to ensure that potential personal travel manager recruits know the facts by hearing directly from TravelManagers very own team.
"The advertisements feature eight of our personal travel managers and we chose them purposefully as they come from different travel backgrounds and geographically are from throughout Australia. Some are from other mobile consulting firms, others from large travel agency brands and some who owned their own travel agencies. The common aspect they all have is none of them have regrets whatsoever - they are all making more money than they have before and they've never looked back since joining TravelManagers."
Ms Scotney says the adverts are very real.
"There was not one of the personal travel managers we approached who didn't want to be involved; in fact the reaction was fantastic and hugely enthusiastic which says a lot. If they didn't back us or trust us, there is no way they'd put their name and face to helping us promote TravelManagers.
"We let them say what they wanted without putting words in their mouths. These people, like the rest of our personal travel manager team are highly professional. They are well known in their communities as well as in the industry. It is their breadth of experience that gives them the credibility to make the statements they do. In fact across all of our 250 personal travel managers the average industry experience is 15 years, so they know what they are talking about."
Ms Scotney says TravelManagers is so confident that it can offer new recruits the best deal, that they now guarantee it which is the thrust of the new advertisements.
"The 'Better Off Guarantee' essentially offers a prospective personal travel manager the assurance that if they are looking to become a mobile/home based travel consultant (or if they are already one with a competitor), that we guarantee that they will be better off with TravelManagers than any other mobile/home based travel group in Australia."
Scotney says the confidence to offer the "Better Off Guarantee" comes from:
- Offering the best commission levels in Australia for mobile consultants.
- Providing the most comprehensive marketing package available designed to help their personal travel consultants build their business.
- Providing business coaching and support from a local business partnership manager in Victoria, Queensland, Western Australia and NSW.
"We're so confident that if a new recruit join us and they find out they would be better off with a competing mobile/home consultancy brand and can prove this to us, we'll refund their start up fee and let them leave their contract without any penalty. What more assurance do you need to have a go? Rest assured with TravelManagers what you see is what you get."
For more information visit: http://join.travelmanagers.com.au
TravelManagers' latest recruitment advertising campaign |
