Tourists are set to follow Julia Roberts' spiritual and emotional quest to Indonesia and India following the release of the film adaptation of Elizabeth Gilbert's best selling memoir, 'Eat, Pray, Love'.

The film was recently released in the United States, with other countries soon to follow, and is expected to spawn a flock of tourist bookings to the memoir's key settings: Italy (Eat), India (Pray) and Indonesia (Love).

"What 'Slumdog Millionaire' did for Mumbai's Dharavi slums, 'Eat, Pray, Love' is doing for India's meditation hotspots," an Indian tourist operator told the Global Post, adding that book and film promotions have increased the popularity of spa and meditation holiday packages in India.

"There has been a 20 per cent spurt in [the spiritual tourism] segment recently," Cox and Kings' spokesperson Thomas Thottathil told the newspaper.

According to India Express, one US-based travel agency recently launched its '14-day Treasures of Northern India: Journeys for Women' itinerary in an attempt to capitalise on the film's momentum, while other companies advertise "life-changing" luxury travel packages to the country.

Indonesia, too, is jumping on the 'Eat, Pray, Love' bandwagon, TIME reporting more than 20 hotels in Ubud (the Indonesian 'Eat, Pray, Love' setting of the book and film) have trained staff in yoga and meditation in response to a call by Minister of Culture and Tourism, Jero Wacik, to attract 'Eat, Pray, Love' tourists.

"It's a thing we want to promote because those activities bring peace to mind," Bali Tourism Board deputy chairman Nyoman Suwidjana said.

"And Bali loves peace."

However, whether Bali will stay peaceful given the hoped for and expected tourist increase is yet to be seen, some commentators claiming the 'Eat, Pray, Love' fever is simply part of the general growth in Bali tourism, the Asia Times reported