The father of a 21-year-old British girl who died whilst on holidays in New Zealand has vowed to continue his fight for greater regulation of the country’s adventure tourism sector, despite new rules announced last week.

Chris Jordan’s daughter, Emily, drowned while river boarding in the Kawarau River Gorge near Queenstown in 2008.

Since his daughter’s death, Mr Jordan has tirelessly campaigned against the lack of regulation in NZ adventure tourism companies. 

“After she died, I looked into the management of these outfits and was appalled,” he told the telegraph.co.uk.

“There was no training, no organisation, no safety checks, and the company just continued operating as before.”

PM John Key was compelled to launch a safety regulation review last week after receiving a letter from Mr Jordan which outlined his concerns. 

The review recommended the introduction of a compulsory register of adventure tourism companies and a voluntary safety auditing scheme.

The government is also considering the possibility of introducing special qualifications which instructors would have to obtain before they could work in the adventure tourism sector.

Mr Jordan welcomed the changes brought on from the review, but said more needs to be done.

“A voluntary check is not good enough,” said Mr Jordan. “Nor has anything been done with regard to punishing companies that don’t come up to standard.”

According to the review, 39 people have died in adventure tourism accidents in New Zealand between 2004 and 2009.