Optimism returning among travelers: Visa and PATA Travel Intentions Survey 2010
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Chinese travelers shopping abroad
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Latest research from the Visa and Pacific Asia Travel Association (PATA) Travel Intentions Survey 2010, shows optimism is returning among travelers as fewer people worry about the affect of economic uncertainty on their travel plans. Compared with last year’s survey, 16 percent fewer respondents said economic uncertainty would affect their travel plans over the next 12 months. Optimism to resume travel was felt most strongly in Japan.
Other Key Findings:
- Travel Frequency: People intended to take at least four international trips and three domestic trips over the next 24 months.
- Mainland Chinese are Most Frequent Travelers: Mainland Chinese respondents said they plan to travel on average at least seven times in the next two years.
- Domestic Holidays Most Popular with Mainland Chinese: Mainland Chinese respondents said they were planning an average of close to five domestic trips over the next two years.
- Travel Spend Up: Overall, survey respondents were planning to spend slightly more on their next overseas trip (up US$116 to US$1,644 on average per trip).
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Chart on impact of economic uncertainty on travel plans for the next 12 months.
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Source = VISA / PATA