Kumuka Worldwide has unveiled a brand new logo this week after 28 years of operating tours around the globe.

The new logo reflects the diverse array of destinations and the freedom offered to their clients to explore the world.

“Kumuka Worldwide began the start of its journey with a one vehicle Trans African expedition in 1983. Now we have on offer tours to destinations right around the globe including Africa, Asia, Antarctica, Latin America, North America, Europe and the Middle East,” said Helen Dwyer, Head of Operations Australia and New Zealand.
“Our tours now cater to an array of travelling styles. We offer overland expeditions, family adventures, coach tours, luxury lodge holidays, energetic treks and cycling tours,” said Helen.

It is this diversity which has made Kumuka Worldwide a stand out among its clientele, many of whom are returning customers.

With these clients in mind, the idea to formulate a new logo developed.

“We wanted a new brand to say something about the people who travel with us. Our clients are fun, professional and adventurous,” said Meg Hall, Head of Communications Asia Pacific.

“The testimonials we receive from returning travellers speak often not only of the great time they had, but also the amount of time given to take in the sights and make their way to places they've never imagined,” said Meg.

One such testimonial was received from Karen Harkness who travelled on a 30 day European Coach Tour.

“I think what I enjoyed most about the tour was that on the free days you were given the information, given the tools, and you got to choose what to do with it. On these days, you have no real restrictions on what you can do and when," Karen Harkness.
These words resonate in Kumuka Worldwide's new slogan, 'the freedom to explore'.

"Careful planning has gone into developing itineraries which allow our clients the time to actually see the places they want to visit. Many of our trips allow two night stops. With so many different kinds of tours on offer around the world we also have something to suit just about any kind of traveller," said Helen Dwyer, Head of Operations Australia & New Zealand.

"Since our tours offer the value of longer stops, great inclusions and most importantly freedom, we find many of our clients keep coming back for more. This also means repeat bookings for agents who book our tours." said Helen.