Award celebrates creativity and innovation in booth design at The Trade Show for the Asian Travel Market

Messe Berlin (Singapore), the organiser of ITB Asia, is introducing an award recognising the best in exhibition booth design at this year’s show which will be held from 19 to 21 October at Suntec Singapore. With a record number of exhibitors participating in the three day travel trade show this year,  organisers are expecting even more eye-catching stands to entice buyers and other trade partners. 

“ITB Asia is an important event for many of our exhibitors looking to raise their regional profile and meet with key trade partners. Therefore, many of them dedicate significant resources and effort in designing and decorating their booths and we’ve seen some fantastic examples in past shows,” said Nino Gruettke, Executive Director of ITB Asia.

“This year, we’re introducing this award to express our appreciation for the creativity behind these amazing booth designs. Going forward, we can expect to see even more outstanding designs at our show in October, in turn setting the bar higher for booth designs in the exhibition industry.”

The award will kick off with two categories – Individual and Octanorm, or more commonly known as the shell scheme. Winners will be selected based on a combination of visitor votes by journalists, buyers and other exhibitors. The winners will be announced on the second day of the show. Winners of each category will receive an award plaque and the winning booths will be featured in the official ITB Asia show daily published by TTG Asia. 

ITB Asia 2011, the leading trade show for the Asian travel market, is in its fourth year. In 2010, the show attracted 6,605 attendees and 720 exhibitors from over 60 countries.