The discoverAmerica.com website has undergone redesigning and has been re-launched with new features, tools, look and feel.

The expanded content and better navigation will now allow visitors easier access to information on interactive maps, must-see destinations and top-10 sights to see at those destinations.

The website is expected to serve America's five biggest inbound markets including Canada, Mexico, UK, Japan and Germany.

Top travel bloggers information will also be accessible via the new site, which will also offer a trade component through its Travel Specialist Programme for in-country tour operators and travel agents.

Receiving more than 20 per cent more international traffic to the site year over year, which has been attributed to the direct link from the ESTA visa-waiver application page.