Mark Cario was “blown away” by TravelRADAR

Jetset Travelworld Group (JTG) has been revealed as the “foundation partner” of TravelRADAR, a new tool promising to “deliver travel marketing into the 21st century”.

Unveiled at the annual general meeting (AGM) of the Council of Australian Tour Operators (CATO) in Sydney this week, the marketing tool measures the “ebb and flow” of online browsing behavior by monitoring more than 200,000 travel-related URLs.       

“For a travel company, one of the biggest challenges is how to cost effectively market to people who might buy travel very infrequently, “ The Marketing Revolution managing director and TravelRADAR spokesperson Mark Cario told attendees of the AGM.

“Imagine if several months ago you were made aware that a past customer was again looking to holiday, and imagine that you could then reach out to them and make them an offer to book with you again – before they decided to book with someone else.”

According to Mr Cario, TravelRADAR will give travel marketers a unique insight into when and when not to advertise to a particular market by graphically displaying information about travel destinations, product types, and visitor and holiday types.

Cario, formerly general manager of Harvey World Travel, admitted he was “blown away” by the “easy to use” tool, which he said would have a huge impact on the travel industry.

 “The smart graphic applications are simple enough for a busy CEO or executive to use,” Mr Cario said.

“In fact, TravelRADAR is easy enough for anyone to use, with first time users being proficient within minutes.”

TravelRADAR, already in use within other Australian industries, is the result of a partnership between The Marketing Revolution and marketing technology services provider Potentiate.