Travelscene American Express has bought the exclusive rights in Australia to promote their call to action using the word Travel and Cruise in advertising, and expect the investment to prove worthwhile as more companies move toward this trend across the country.

The 13 Travel and 13 Cruise phone numbers will be promoted across all consumer marketing, and follows other countries, namely America, to use word-phone numbers for easy recognition.

The "significant" investment made toward purchasing the word Travel and Cruise, previously owned by two separate individual, gives Travelscene the rights for the next five years.

"This is going to have a lot of traction, and again shows how we can be different and stand out from competitors," Travelscene General Manager, Jacqui Timmins said.