Silversea’s new brochure, entitled ‘2012 Voyages’, has launched with an interactive twist.

Featuring a Microsoft Tag 2D bar code on its back cover, smartphone users will be able to view the video (showcased below), ‘The World of Silversea’ which invites cruisers to experience life on board Silversea’s luxury vessels.

Also new to the brochure is a pricing summary booklet inserted into the back cover pocket.

“We’re delighted to be able to offer travellers an engaging interactive experience by incorporating the latest mobile tagging technology in our new brochure,” said Linda Schultes, vice president of worldwide marketing for Silversea.

A highlight of the 2012 brochure is the first-ever ‘World Cruise’ for Silver Whisper which will embark on a 115-day voyage visiting 45 ports in 27 countries.