Travel Counsellors’ agents are proving that’s it’s possible to build a successful travel business using a winning formula devised by the company to combat the global economic doom and gloom.

Travel Counsellors’ ‘System of Success’ is a structured programme for the company’s agents to base their businesses on, providing the tools and expertise to enable them to connect with their customers on a regular basis. The key elements of the system include being pro-active, producing sales, building customer relationships, keeping in contact with customers and staying involved with company activity.

As part of the system, the company’s agents are given structured activities to follow with weekly training and a ‘personal business health check’. This allows each agent to monitor their progress and their business success, including their margin, conversion, repeat business, referrals and the size of their customer database.

The company’s agents are reaping the benefits of the system, with the average income per Travel Counsellor up by 20%. Queensland based Travel Counsellor Jamie Cooper started his business with the company in June this year and after less than two months has increased the number of customer email addresses in his database by over 95%.

Jamie comments, “Since joining Travel Counsellors a short time ago, the support of the whole head office team has been superb. Through the system of success and with the guidance of my dedicated Business Development Manager at head office in Melbourne, I have witnessed a growth in my business that I personally could not ever have imagined.”   

Through the system of success, agents are shown how much their business would improve if they focused on their margin and used the company’s own dynamic packaging system Phenix to maximize this to its full potential. They are also given advice on how to improve conversion and are shown tools such as an enquiry capture feature that appears when a customer calls, so that the agent has all the necessary details to hand. When it comes to building relationships with customers agents are told how they can best utilise their TC Score, a satisfaction score rated by an agent’s customer based on the service they have received*, and how they can gain further feedback from their clients in order to improve their business. Agents can also use a special referral tracker to track where their business has come from, how many people have referred them and the total value of this.