If you’re not using email marketing, then here are some impressive email marketing statistics for you to consider:
- 74% of all online adults prefer email as their method of marketing communication, and this preference is consistent among age groups
- 93% of all online individuals subscribe to at least one recurring campaign
- 88% of all online individuals check their inbox every day, and 94% do so at least once a week
Below are some of our tips to successful email market to your customers.
Clean your database list
People change email addresses frequently and it is common for any one individual to have a few email accounts that are either stale or extinct. Due to this rapid expiration, sending out an email to the entire list once a year requesting an update to contact information can help weed out the dormant and the dead.
In order to attract new subscribers, a valuable and sought-after incentive, special offer or reward should be offered. For example, white papers, how-to guides, webinars, case studies, relevant giveaways and videos."
Sixty percent or more of all emails are read in email clients or browser types which automatically remove the graphics by default. Thus, it’s not recommended to design emails that have a high concentration of graphics, especially above the fold.
Treasure the top left
The top left "10 o'clock" corner is the first area most readers look at, therefore it is the best place for your primary message or even the call to action.
Personalize the ‘From’ line
From lines should be specific and personal, for example, adding your name and the business name. Studies have shown that it can have a beneficial effect on open rates
Strive to be relevant
The ability of your newsletter to be relevant to your audience has a direct effect on your email metrics. Craft subject lines that are under thirty characters, which are specific and direct. Focus on content that offers real value to your reader.
Studies show that it can take up to ten touches before a prospect is ready to consummate the transaction, so maintaining consistent and regular email newsletter (for example, once a month), can keep the prospects engaged and in the funnel.