The “Beautiful Israel“ seminar was held at the Amora Hotel in Sydney this morning. The Israel Trade Commission and Israel specialist wholesalers gave presentations on this historical destination.
Merav Gonen, Trade & Tourism Manager - Israel Trade Commission Israel says Israel is a growing destination. 2010 was a record year with 3.5 million tourists reflecting a 26% growth compared to 2009. The same trend was reflected in the Australian market with a 38% increase.
Israel is a small country, it's easy to get from one point to another, less than half the size of Tasmania with the major cities Tel Aviv, Jerusalem, Haifa and the Dead Sea being about one 1 hour's drive from each other.
Australian passport holder’s visas are granted on arrival. English is widely spoken and street signs are in English.
Romy Leibler of EL AL said people’s impressions of Israel are influenced by the BBC, CNN effect! That it’s a rough and dangerous place to go. He said people should of course avoid hot-spots such as Gazza. Halina Hussein of Greece & Mediterranean Travel Centre says Israel is a safe country to visit. I’ve never felt safer! Jeremy Heasrt of Tempo Holidays said Israel is ill perceived as an intimidating destination. Overall the wholesalers said agents should feel comfortable selling Israel with tailor-made itineraries for independent travel or book guided/escorted tours for 1st time visitors.
Israel has incredible diversity says Merav Gonen. It’s easily accessible with unique places to see. Biblical sites, archaeological sites and has a rich history. Of course the Mediterranean hospitality, markets, food and nightlife make it a must see destination. |
