Sabre's Agency Fares solution now offers around 100,000 additional origin and destination fares, marking a significant growth in total fares listed this year.

Sabre’s GM Marketing, Distribution and Product, Richard Morgan, says the 32,000 new fares demonstrate Sabre's ongoing commitment to enabling agents to bring back the best available fares. This is thanks to the most extensive fare content access available in any GDS, with increased speed to market content offering agencies a competitive edge.

"Agency Fares unifies all published, corporate and net fare content on one Sabre Red Workspace screen. This ensures agents have quick and easy access to the most relevant and cost-effective fares while simultaneously offering better value to the traveller," says Morgan.

MD of ZUJI Australia, James Gaskell, says the implementation of the fare solution has dramatically enhanced ZUJI's business mix and conversion rates.
“The breadth of product now available in our search engine enables ZUJI customers to select from the widest available choice of published, negotiated and private airfares in the online travel agent space. Our bookings have increased to record levels, translating to an even healthier overall profitability," says Gaskell.

In addition to the millions of published fares available in the Sabre Red Workspace, Agency Fares offers a further 100,000 city pairs across a variety of booking classes and seasons - all covered by Sabre’s Fare Guarantee.

"Agents can eliminate ADMs and control costs by spending less time on queries to airlines due to full validation of fares in Sabre," says Morgan.

Sabre Agency Fares brings together published, corporate and net fare (the cost of a fare with commission and tax removed) content for the first time. It also features full, multi-channel distribution, providing access to the additional fares to all Australian Sabre Connected leisure, corporate and online agencies.
The upcoming September episode of 'Empowered' will continue to explore the range of benefits Sabre Agency Fares can bring to Sabre-Connected agencies.