In sum, the event included a live AFL activation at Federation Square, Melbourne, in the lead-up to the AFL grand final last weekend. From the 27th – 30th September, Holiday Inn staff, partners and mad footy fans gathered in Federation Square and got their photos taken by a professional snapper, who then uploaded the pics onto the Holiday Inn Australasia Facebook page for fans to tag their hearts out! - (http://www.facebook.com/#!/hiaustralasia).