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Caesars Entertainment Las Vegas Launches Consumer Campaign with NOVA FM

Monday, 17 October 2011

Caesars Entertainment Las Vegas is pleased to announce the launch of their major consumer campaign, Escape to Las Vegas with Caesars Entertainment on NOVA FM. The program will be broadcast from Las Vegas and will air nationally on NOVA’s Lowie’s Super Awesome Mega Mega Hollywood Show in the evenings of Sunday 16th and 23rd October, 2011.

The program will showcase the very best of Caesars Entertainment Las Vegas. Lowie will live up the ultimate Las Vegas escape as he experiences Caesars’ nine world class resorts, dines at their range of glamorous restaurants and interviews the legendary performers which light up Caesars’ many stages!

As a part of this campaign, Caesars will be offering consumers the opportunity to win their very own Escape to Las Vegas between Saturday, 15th October and Friday, 4th November 2011. All consumers need to do is visit www.escapetolasvegas.com and answer in 25 words or less, “What would be your ultimate 24 hour Las Vegas escape?”

The person with the most imaginative Las Vegas escape will be awarded a 5-night hotel stay for two at their choice of eight iconic Caesars Entertainment Las Vegas resorts*; return air fares to Las Vegas; roundtrip limo transportation to and from McCarran airport (up to 4 people); a fine dining experience at a Caesars Entertainment restaurant of their choice (US $200 value); tickets for two to a Caesars Entertainment show of their choice* and a Spa credit of up to US $200 for use at Qua Baths & Spa at Caesars Palace, Paris Spa by Mandara or Planet Hollywood Spa by Mandara.

Three runners up will be walking away with a 3-night stay at their choice of Caesars Entertainment’s Las Vegas resorts*.

For more information, visit www.escapetolasvegas.com or contact Discover the World Marketing, 1300 659 021 or caesars@discovertheworld.com.au

For media information and images please contact Stephanie Nuzzo on (02) 8644 1814 or email snuzzo@discovertheworld.com.au
*Choice of show tickets is at the discretion of the Sponsor. Prize accommodation excludes PH Towers Westgate.

Source = Discover the World Marketing
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