Offer a Free Weekly Newsletter

• Emphasise the benefits of subscribing to your newsletter. For example, industry updates, latest news, how-to guides, tips, special offers that aren't available anywhere else, sneak peek previews and so on
• Have a privacy policy and inform the reader how much you will communicate with the receiver.

Offer a downloadable eBook

• This could include destination reports, travel reports, news, tips, how-to guides and general travel tips usually in the form of a PDF which the reader can download after they submit their details.

Examples include:

• 'Adrian’s packing tips’
• ‘How to save big dollars overseas’

Offer a Free Whitepaper

• Become an authority in your industry and can be on any subject.
• Use either your teams, or your expertise to compile a report. Ask the reader to submit their details to receive the report. For example ‘Travel XYZ's guide to France’ or ‘How to Travel with Children’

Offer a Free Download

• Offer free downloads or a trial version of your software or products/services for a limited time.

Other Non Website Strategies To Build Your Email Database

• Co-Registration services
• Advertising in other Newsletters and publications
• Buying or renting opt in lists
• Postcard promotions
• Referral promotions
• Competitions and sweepstakes
• Coupons and discount cards
• Direct Mail Outs

Free Info packs

• Offer a free consultation to loyal or new customers
• Have an open day and collect business cards or names when they arrive
• Offer seasonal promotions
• Run a competition
• Joint venture promotions
• Referral offers
• Free gifts
• Lucky shopper prizes
• Gift vouchers

If you are interested in a 30 day free email marketing trial, or would like to find out how email marketing can benefit your business, speak to TA Fastrack on 07 3040 3588 or visit www.tafastrack.com.