BENTOURS is moving its operations from Sydney to join parent company Cox & Kings in Melbourne.

“Cox & Kings is centralising its operations for all brands within its recently completed new headquarters in South Melbourne, and a seamless strategy is in place to gradually move the Bentours’ operation to Melbourne,” Cox & Kings corporate director Nigel Loveday said.

“Cox & Kings is working with staff to ensure a smooth transition over the coming months.  Bentours marketing, accounts and sales staff are already in place in Melbourne, with product and wholesale operations expected to follow by late February 2012.”