In the spirit of “freedom” and grand changes, G Adventures has introduced a new brand program, Local Living to offer travellers “authentic product and life-changing experiences”.

As part of the Group’s new 2012 line-up unveiled this week, G Adventures New Zealand and Australia head honcho Pete Rawley explained the new tour style was designed based on feedback from the company’s travellers and meets growing demand from holiday-makers to blend into the visiting country.  

With up to 120 new trips introduced to the tour company’s 2012 portfolio, Local Living is available on G Adventure’s Amalfi Coast, Tuscany, Patagonia and Guatemala trips and builds on the idea of a homestay vacation which sees travellers embedded into the local life by staying in one place and actively exploring the region.

“We’re very pleased to introduce a range of innovations into our tour programme for 2012, featuring industry-leading experiences which very few or no other tour operators offer,” Mr Rawley said.

The tour operator has also stretched its arm into the accommodation sector, introducing G Lodge Amazon, an environmentally stay located in Tambopata National Reserve in Peru.

Verified by the Rainforest Alliance, the lodge is equipped to use solar heat, rechargeable flashlights, meals prepared by local ingrediants while offering comfort through its bungalows, private terraces, en suite bathrooms and 24-hour hot water.

“The lodge allows travellers to extend their experience by allowing them to eat, sleep and dream within the park itself,” the company said in a statement.

Earlier this year G Adventures announced it would also be making its way into North America for the first time in its 21 year history.

Tours through the US include overland road trips, standard hotel touring as well as active escapes.