G Adventures has unveiled a new multimedia platform for agents, offering access to exclusive deals as well as acting as a means to showcase destinations to potential travellers.

Commencing yesterday, the touring group announced it will upload eight videos over a two week period on youllneverforgetit.com and accompany each video with a promotion that will be valid for two days until the next video is shared.

As a means of brining “the agent selling experience” into the 21st century, each video will reveal potential destination hotspots through the eyes of fellow travellers, a tool agents can use to visually stimulate their client before offering exclusive discounts on trips to the corresponding region.

With videos covering journeys from North, Central and South America through to the Middle East, G Adventure founder Bruce Poon Tip explained the initiative was created to “inspire” travel in a different way.

“...Step outside the confines of all-inclusive resorts and big bus tours to experience the raw, rich and real beauty of our world,” Mr Poon Tip said.

“Increasingly consumers are seeking more meaningful and engaging experiences when vacationing – unforgettable, life-changing experiences adventure travel creates and offers.

“We recently polled travellers worldwide on how they define adventure travel.

“The survey revealed four principal factors: escaping the mainstream, cultural immersion, nature/wildlife and extreme adventure.

“The results from the poll inspired us to start this movement and formed the foundation of the campaign which will support Australian travel agents work.”