Some 440 agents have converged in Adelaide to kick off the annual Jetset Travelworld Network conference, this year aptly themed "growing together, embracing the future".

This year's high attendance "exceeded expectations" according to JTN Manager, Julie Primmer, who expects the two day event to leave attendees with a better set of skills to grow their business and also sustain the network's strength moving forward.

As the first conference to be held in the city of churches, Jetset agents were treated to an evening cocktail party at Adelaide Oval last night to kick off formal proceedings which commence today with emcee Larry Emdur.

New initiatives including the announcement of a revamped agents rewards scheme and results from mystery shopper surveys showing how members are fairing against competitors will be announced, as well as key initiatives to "strengthen our market leadership position", according to Ms Primmer.

News to be released on e-Travel Blackboard as it comes to hand.

Check out today's photo gallery of last night's opening night here: