How do you ensure that you emails reach a person's inbox? Here are some tips...

1. Forget "batch and blast" and consider your email campaigns as part of a conversation.
2. Move beyond open and click-through rates. What else are your prospects and customers doing?
3. Combine the "standard" segmentation approaches with behavioural data to create more complex segmentation strategies. Give your customers what they want and are interested in.
4. An email message is called a "message" for a reason. Tailor your messages according to your prospects' profile.
5. Automate what you can and leave more time for creativity and strategy. Set up automated campaigns based on event and behavioural triggers. For example, an email will be sent automatically 2 days before their birthday, after their holiday etc.
6. Mix up your campaign styles and methods.
7. Take deliverability seriously. Your strategies are no good if your email can't get through to your prospect's inbox. Use a spam checker to ensure that your emails are not considered spam, call your customers and update their email address.
8. If you're not testing, you're guessing. Incorporate A/B testing into your campaigns whenever you can to determine what works and what doesn't work.
9. Dive deeper into your email reports without touching Excel. Email marketing reports and dashboards generated after you send an email will help you decide on future emails.
10. Use "check in" emails to continuously build your relationship with each and every prospect over time and gain useful feedback.

For more information about TA Fastrack's email marketing system, speak to one of the marketing consultants on 07 3040 3588 or visit the website.