You might think that outsourcing your SEO offshore makes financial sense, but in the long run, it pays to use an SEO company in Australia. Cheaper does not always mean better SEO. Below are some reasons why you should consider using an SEO in Australia.

Keywords

Keywords form the foundation of a successful SEO campaign and an Australian SEO company will have a better understanding of the local dialect, slang, colloquialisms and what people might type better than someone from India for example. Even with countries that seem to have similarities such as the USA and Australia, there are slight differences in the way we search. America for example, use the word ‘vacation’ whereas Australians use the word ‘holiday’.

SEO copywriting

Australian SEO companies have a better understanding and knowledge of spelling and copywriting. A direct translation is simply not good enough. When creating campaigns, or promotions, Australian SEO companies will have a better understanding of school holidays and special events unique to Australia, such as Australia Day, Melbourne Cup Day, State of Origin etc and take these into consideration when writing copy for your website and landing pages.

Link building

Local link building strategies are very important when you are targeting a certain region or locality. An Australian SEO company will already have an established network of local directories and other trusted sites and will have strong relationships with the webmasters of these sites over the years, for example, Yellow Pages, True Local etc. These directories will have better impact on your rankings than a directory in China for example.

Domain strategy

Having a country-specific domain or otherwise known as a local top level domain (TLD) is best for local SEO as it carries the most geographic information for Search Engines. In Australia, you need to have an Australian Business Name (ABN) to be eligible for a top level domain name. Depending on your international SEO strategy, you may choose to have sub-directories e.g. mydomain.com/au or sub-domains e.g. au.mydomain.com.

Australian hosting

In addition to the domain extension, Search Engines also consider the IP address location of your server to determine the geographical relevance of your website. It is ideal to use a local server to host your website and an SEO company in Australia can assist you with that, as search engines will look more kindly towards your website and are more likely to associate your web pages with searches for Australia and this will impact on your local rankings.