SiteMinder managing director Mike Ford launches new channel distribution platform.

SiteMinder has recently launched the release of its latest channel distribution platform to the global hotel industry.

SiteMinder managing director Mike Ford said the platform is a leap forward in providing unique functionality to users that has not been made available in any other channel management systems to date.

“The new system offers a fully transparent dashboard onto everything happening in the underlying switch, from hoteliers being able to instantly see channel connectivity status, right up to the ability to seamlessly connect rooms from their PMS/CRS to the channel rooms in real time," Mr Ford said.

Mr Ford explains that the company has given complete control to the hotelier so they no longer require help desk to connect rooms to channels or to report issues regarding channel connectivity.

“This translates into the hotelier being able to launch new offers on booking sites connected back to the channel manager and PMS with a few clicks of the mouse,” Mr Ford said.

Currently over 5000 properties across 70 countries now use SiteMinder’s cloud-based technology to increase revenue and drive down the cost of acquisition.

Mr Ford said hoteliers have become “savvy and wise” and are demanding state of the art technology which has created an enormous opportunity for the company.

“We are enjoying great success in continually innovating our products to satisfy the demand hoteliers have for smarter, faster and more reliable distribution tools.”