Driven by member demand, the Jetset Travelworld Network have made significant investment and are set to launch new marketing initiatives for the group to encourage further participation in local area advertising to deliver increased agency sales.

Revealing projects to franchisees at last week’s annual conference in Adelaide, Marketing Manager, Rashelle Toms told e-Travel Blackboard she believes the products they will have on offer will be “the most sophisticated amongst any other retail group”.

Referring directly to the yet to be launched “Media Hub” for members, Ms Toms said it was received with unanimous support from agents and is considered to be an industry first to offer a one stop shop marketing toolkit complete with collateral including press ads, posters, flyers and even personalised merchandise.

With an expected launch in January, The Media Hub will incur “minimal charges” according to Ms Toms, but is expected to increase brand awareness in local communities and drive sales directly into agents’ shops.