Australia’s favourite holiday park provider, BIG4 Holiday Parks, has just launched the World’s first fully bookable holiday parks mobile site – the perfect on-road companion.

With 50 per cent of Australians using their mobile phone to access the internet (up from 41 per cent last year) and 10 per cent of BIG4’s web traffic already coming from people using mobile devices, the industry leader saw the need to adapt for users of this fast growing technology.

Not to be confused with an ‘app’, BIG4.com.au is a site developed specifically for mobile devices and allows users to access the most up-to-date information from BIG4 without the need to download or update software. The BIG4 mobile site is also fully compatible across 99 per cent of mobile operating software including iPhone, iPad, Android, Symbian, Nokia, Windows Mobile and Blackberry.

All content from the site is fed directly from BIG4’s 180 Member Parks’ online booking systems, with any inventory stock being automatically updated to the mobile site. This means that people searching for BIG4 accommodation on the mobile site can be confident they are viewing the most current availability.

Travellers accessing BIG4.com.au from their mobile device will find everything they need to know about BIG4 Holiday Parks at their fingertips. The site is fully integrated with email, social media, GPS and more, giving users the option to contact Parks, share with their friends and even find directions to BIG4 Parks via Google Maps. Those with iPads and iPhones also have the option to save the site to their homepage to enable easy access to the website at all times.

The site boasts a fully interactive Park finder including the option to find ‘Parks near me’ via the GPS facility; information, pictures and availability, for all 180+ BIG4 Holiday Parks, with the option to book directly through the mobile site; information on all special offers and deals currently available; updated information on events and attractions near Parks; the ability to subscribe to the BIG4 enewsletter and find BIG4 on Facebook, Twitter, YouTube etc.; the option to buy or renew a BIG4 Memberships; as well as a link to purchase BIG4 gift vouchers.

BIG4 CEO, Ray Schleibs, says the release of the mobile site helps consolidate BIG4 as market leaders in delivering the most up-to-date booking experiences.

“BIG4 is always looking at new ways to improve the brand experience for our guests and increase consumer engagement, and the new mobile site is just one of the steps we are taking to ensure this,” says Mr Schleibs.

“We are incredibly proud of the technology used in this new mobile site, with it being the first fully bookable holiday park mobile site in the World. It will be an invaluable tool for people travelling around our great country, with all the information they need to continue their journey right at their fingertips. With the ability to book as they go, the new BIG4 mobile site makes the user experience as simple and seamless as possible,” Ray adds.

Those wanting to enjoy the BIG4 mobile experience can access the site via BIG4.com.au on any mobile device. You will automatically be redirected to the mobile site, however for those who still wish to view the full website, simply follow the link at the bottom of the screen.