BACK-Roads Touring has repositioned its branding for 2012 to better reflect its offerings.

The small group operator is now advertising ‘I-Select menu options’, ‘culinary encounters’ and ‘no early morning starts’ as among the reasons travellers should choose Back-Roads.

“There are many differences when travelling with Back-Roads and this repositioning of our Unique Selling Proposition (USP) better reflects what we stand for,” managing director James Nathan said.

“Good food and flexibility are a huge part of Back-Roads and the I-Select menu option means travellers have a choice of meals from the menu with any included evening meals, along with a free glass of wine, beer or cider produced in that area.

“We have also made ‘culinary encounters’ a key selling point as the local restaurants we visit are highlights in themselves, offering regional specialities or a fascinating historical story.”

Mr Nathan said Back-Roads’ guarantee that tours did not start earlier than 8.30am was also a key selling point.

Other USPs highlight the fact that Back-Roads offers small group tours of no more than 16, authentic local experiences, travel along back-roads instead of freeways and use charming local accommodation rather than large chain hotels.