Leading adventure travel company gives travel industry an opportunity they’ll never forget

G Adventures, the world’s adventure travel leader, today announced the beginning of its search to find the face of G Adventures for 2013.

The initiative is an extension of their successful You’ll Never Forget It Campaign, launched a fortnight ago, and calls on candidates to submit their “unforgettable travel moment” on www.youllneverforgetit.com. Any format is welcome – written, video or photos. The selected “cast” will travel to one of the hundreds of destinations where G Adventures operates to be filmed and photographed on location.

Twenty finalists will be shortlisted for public voting between January 9 and February 10, 2012. Winners will be announced on February 14, 2012 and must be available to travel between March 1 and August 31, 2012.

“Tourist season is over,” said G Adventures Head Honcho for Australia and New Zealand, Pete Rawley, “We have been overwhelmed by the feedback from the trade on the current You’ll Never Forget It campaign. The videos have been so well received, but now it’s time to turn things up a notch. What better way to celebrate than by giving our partners or travellers the opportunity to be the face of G Adventures in 2012?”

Written submissions must not be longer than 420 characters including spaces; and videos cannot exceed three minutes. The deadline for submissions is December 31, 2011.

For more information please visit www.youllneverforgetit.com and www.facebook.com/gadventures, and follow @gadventures and hash tag #YNFI on Twitter.