MTA – Mobile Travel Agents, Australia’s leading team of over 250 mobile travel agents nationally, proudly unveiled their bright, new brand image at a glittering function on the Gold Coast over the weekend.
120 MTA – Mobile Travel Agents and Head Office staff attended an informative afternoon briefing session, to herald the new and reinvigorated logo and branding including new stationery, travel documents/collateral, new corporate clothing and merchandise and an even more exciting new look consumer website www.mtatravel.com.au and recruitment website http://join.mtatravel.com.au
The session was celebrated with a fun and festive holiday beach themed Christmas party in a private setting at the Hyatt, Sanctuary Cove in the evening. Tenor, David Devito, Grand Finalist from Australia’s Got Talent 2011, provided entertainment by wowing guests with two amazing vocals during the evening, while guests excitedly mingled with the new MTA – Mobile Travel Agents Brand Ambassador.
MTA – Mobile Travel Agents Co Managing Director, Karen Merricks said of the launch,
“We’re approaching 12 years old now, and it’s been a long time coming for a fresh, new look… and I think we’ve certainly achieved that here today”.
Roy Merricks Co Managing Director added “We aim to deliver a quality service by empowering our family of experienced Travel Agents with leading technology and marketing, which we support to continually improve their customers’ experiences. The new MTA logo and brand launch is representative of this. It’s aspirational, positive, fresh, vibrant, energetic, contemporary and most importantly, it stands out from the crowd”.
MTA – Mobile Travel Agents plan to roll out their new brand look and feel to their family of consultants over the coming weeks and will be revealing even more exciting news about the brand soon. Stay tuned.