Insight Vacations has set out to create a niche and exclusive India programme hoping to fill a current space in the Australian market for travel to the country, according to Managing Director, Lorraine Sharp.

Speaking to e-Travel Blackboard this week, Ms Sharp said the niche destination required niche product, with their new venture to the region providing a “unique programme which cannot be compared with any other competitor’s”.

“We’ve done a lot of research, and it is a great opportunity for us, like a breath of fresh air.  It is an emerging destination for the Australian market,” Ms Sharp said.

Partnering with local DMC Creative in India, the wholesaler said it takes the perceived hassle out of travel to the country with the six itineraries and additional add on tours to Nepal and Sri Lanka on offer in their new brochure sent to agents this week, with the programme commencing in August 2012.

According to Ms Sharp, the venture back to India was derived out of customer demand, having withdrawn from operations in the early 90’s.  Specifically targeting previous guests that have travelled on some of Insight’s more adventurous itineraries in countries such as Morocco and Egypt, the new India programme will also see smaller group touring with a cap at 25 passengers.

Ms Sharp said the tours will offer guests a “cultural emersion” whilst maintaining Insight’s level of luxury staying at Oberoi and Taj Hotels as well as offering a point of difference, including cooking classes with celebrity chefs or morning yoga sessions overlooking the Ganges.

Packages are competitively priced, according to Ms Sharp, who added that agents selling Gold tours could earn up to $1000 in commission.  Early bird deal on the 14 day Imperial Rajasthan partnering with Singapore Airlines is on sale until 31 March 2012.

For more information, or to view the brochure online, visit www.insightvacations.com