Friday, 25 May 2012
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LAX is most popular ‘Check In’ Airport on Facebook

Thursday, 15 December 2011
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Los Angeles International Airport (LAX) is the most ‘checked into’ airport in the world, yesterday receiving recognition from Facebook as the “Most Social Airport in the World”.

More people are checking-in via Facebook or third-party location applications to the LAX Facebook page, launched in 2009 with nearly 39,200 fans, than any other airport worldwide.

Los Angeles World Airports Executive Director Gina Marie Lindsey recognised social media sites as a cost effective element in customer service, providing travellers with airport information, timely flight details, travel tips and even weather information.

The airport also has much to tweet about to its 8,275 followers, with a $4 billion on-going renovation of new facilities in all terminals.  Social media offers a platform for comments and questions on this construction news and the future of LAX.

“We’re excited to receive this recognition and are committed to ensuring these sites remain relevant and valuable to our travellers and fans,” Ms Lindsey said.

Social Media will also be utilised to promote specials and surprises for fans and followers according to airport officials.

Source = e-Travel Blackboard: K.W
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