You can successfully use email marketing for your business just by following our tips below.
When are you sending your emails?
The best day and time to send your email newsletters depends on the product or service you are offering. It also depends on the content and the demographics of your target market.
For example, if you are offering a personal service to your customers, they are likely to be opened early in the morning or after work hours. If you are a B2B company, your email would be opened during work hours.
Research also shows that emails generate the highest open rates on Tuesdays and Wednesdays.
Are you sending emails too often?
Send it too often and your subscribers will see you as spam and either delete your emails or unsubscribe from your newsletters altogether. Send it too infrequently and you risk customers forgetting about your business.
Deciding on the frequency of your emails depends on your business and content. Generally, subscribers won't mind receiving emails as long as they are relevant. You need to consider what your readers want. If you are able to provide targeted emails, you will start to find the right balance.
Do your emails content interesting content?
Your emails need to be eye catching, interesting and contain relevant information that is useful to your readers. Create an attention-grabbing subject line to entice them to open your email and read further, create relevant, unique and interesting content that will make them read further and call you. For example, include interesting news, tips, whitepaper download, special offers and promotions.
Include a strong call to action
Now that you have succeeded in getting readers to open your email, you need to get them to take action. Does your email include a strong call to action? Eg call you now, visit the website, book now, click on a link to download something.
Email marketing can be one of the most effective digital marketing strategies available and one of the cheapest. It can help to keep your brand and company front of mind and is a great way to keep in constant contact with your customers. For help with your next email campaign, speak to one of the marketing consultants at TA Fastrack today.