Ritva Liisa Pohjalainen

Finnair's new uniform

As Helsinki gears up for its tenure as World Design Capital in 2012, leading lights from the worlds of art and business are turning their attention to Finnair and Finland’s unique design heritage. “With 10 destinations in Asia and more than 60 direct connections with the rest of Europe, for many Design Capital visitors their initial flight to Helsinki with Finnair will be their first experience of Finnish design,” says Jarkko Konttinen, Finnair’s Vice President of Brand & Marketing. “We look forward to giving them a great first impression. Helsinki really is emerging as a nexus of creativity and cultural exchange, at the heart of a New Silk Road between East and West that Finnair is proud to help build.”

Finnair has been a cornerstone of Finland’s design heritage since the company’s founding in 1923, integrating design principles and the work of top Finnish designers in its cabin environment and service identity. Finnair’s latest renewal of its visual look and service culture is in keeping with its progressive yet timeless tradition of customer-focused design.