On the back of a strong year in travel to Europe and the UK, Creative Holidays has launched its most extensive UK & Europe program boasting an increase of 23 per cent more product across its range of hotels, sightseeing and touring options.

The new product is spread across most of the UK and major European cities. In Paris alone, Creative Holidays will now showcase more than 50 hotels, with close to 100 others across the rest of France. In London, the major gateway for travellers visiting Europe and the British Isles, there are now more than 100 accommodation choices, ranging from top of the range luxury and boutique properties to fantastic value family options including great apartment style products.

In 2012, the program also includes Discover Britain and Discover Scotland rail tours for the first time, self drive tours in England and Wales, unique cultural tours of Italy including the three-night Rome, Art and Food and four-night Tuscany Cooking and Wine, Greek Island Hopper packages and an expanded portfolio of regional hotels.

Paul McGrath, Managing Director, Creative Holidays said, “Our UK & Europe program has gone from strength to strength with supply and demand driving this year’s significant increase in product. This extension of our offering really establishes Creative Holidays as a leading wholesaler in the European market, as well as in regions where we are already recognised by the Australian trade such as Asia, the Pacific and the USA.

“As we head into 2012, we see key selling areas coming from the traditional hot spots with London, Paris and Rome retaining their unwavering appeal to Australians. While the popularity of these iconic cities will continue topping traveller wish-lists we predict we will also see increasing numbers choosing to broaden their journey into regional areas using the big cities as a base for further exploration.

“The strong Australian dollar has had a big impact on demand, with demand for the four and five-star accommodation range increasing as opposed to the more traditionally popular three-star range.  For those looking for ultimate luxury, our ‘Spoil Yourself’ range highlights top tier properties ranging from the Egerton in London’s exclusive Knightsbridge; the Shangri La Hotel in Paris’ elegant 16th arrondissement and the perfectly positioned St Regis, well within walking distance to Rome’s iconic sights.

“Apartment style accommodation is also selling well, with travellers taking advantage of the space and value for money these properties offer, particularly for longer stays and families travelling together. Adding to the great value, we have brochured a selection of apartments featuring reduced rates for stays of seven nights or more.

“Creative also offers agents a large selection of sightseeing options for clients such ranging from the family-friend Hop on Hop Off Dublin Tour to the romantic Illuminations of Paris tour.”

Creative Holidays’ 2012 UK & Europe program includes comprehensive product and information in dedicated sections including; Creative Breaks, Hotels, Sightseeing and more.