new campaign 'Jump into Ireland' showcases Irelands natural beauty IMAGE SOURCE: Andraid.pada.biz

Jump into Ireland

Tourism Ireland have jumped into the new year with a new global initiative ‘Jump into Ireland’ to promote the destination to the world for the next three years.

Created to reflect the Islands sense of playfulness and its natural beauty the catchy ‘Jump into Ireland’ campaign will be rolled out online over the next couple of months in Australia and New Zealand.

Tourism Ireland Chief Executive of Tourism Ireland Niall Gibbons said the new initiative has been designed to further build on the increase in visitor arrival numbers achieved last year, regaining market share over their competitors.

“While there is no doubt that recent economic turmoil has brought increased uncertainty, affecting business and consumer confidence in markets overseas, the overall outlook for travel and tourism remains positive,” Mr Gibbons said.

Mr Gibbons said that their target goal is to welcome over nine million overseas visitors to the Island by 2015, exceeding the record year for tourism of 2007.

The campaign which was launched yesterday fell on the same day as the new daily, direct Emirates service from Dubai to Dublin, which touched down in Dublin for the first time.

“The new service greatly enhances our connectivity from vital new and emerging markets like Australia, New Zealand, India, China and South Africa, as well as the Middle East,” Mr Gibbons said.

“We have worked closely through co-operative marketing programmes with Emirates and Dublin Airport to help secure and drive demand for this new route and this activity will continue in the months ahead.”