New York City’s famed Times Square has been given a Caribbean flavour with a billboard promoting the launch of Carnival Cruise Lines’ ‘Land vs. Sea’ campaign.

On the corner of Broadway and 49th street, it highlights the year-round homeporting of Carnival Miracle from the city.

The 2,124-passenger ship will sail from New York from 12 April 2012 offering three alternative 8-night itineraries taking in the Caribbean, Bahamas and Florida.