In an effort to improve the customer experience, SkyTeam, the global airline alliance has announced the introduction of ‘SkyPriority’ for Elite Plus, First and Business class passengers.

The new service has been developed to align all members to a common and consistent service standard for priority airport services across the alliance, Saipan Tribune reported.

The roll out of the distinctive SkyPriority branding will begin in March 2012 in selected hubs and will assist passengers to move around the airport more efficiently while making it easier for airport staff to distinguish eligible customers.

Some of the key features of ‘SkyPriority’ include priority check-in areas, priority baggage drop-off, priority service at airport ticket offices, priority service at transfer desks, priority lines at security, where available priority boarding and priority baggage handling.

SkyTeam’s Managing Director Michael Wisbrun said SkyPriority is just one element of their on-going plans to improve the customer experience.

“By increasing consistency at airports, we make travel faster and more convenient for our customers," Mr Wisbrun said.

"This is the biggest collective SkyTeam project to date and a prime example of how our members are extensively working together to bring greater benefits to our customers."

Some of the first airports where SkyPriority will be rolled out include Amsterdam, Atlanta, Guangzhou, Nairobi, Shanghai and Taipei.