Chimu Adventures today unveiled its new logo.

Australia’s own Latin America and Antarctica specialist has undergone a dramatic makeover to appeal to its target market, the 40+ traveller.

Greg Carter, Co-Director of Chimu Adventures, said: “Our business model is based on creating fully flexible itineraries that don’t pigeonhole the traveller into a set itinerary, rather offer them options based on specialist information, combined with the flexibility to tailor to their needs, without costing a fortune.

“Largely we find the 40+ market attracted to the concept of our fully flexible itineraries, enjoying the boutique style hotels we hand pick. They seek the road less travelled as well as the major highlights. This market tend to chose the more up-market style of accommodation available through the Chimu operations and intertwine it with other unique options to get a full view of the destination they have landed in.

“The look and feel of the new logo, reflects this as well as the up-market operation our customers expect. The logo is also more attractive to our industry partners as is no longer bares the Chimu Adventure’s web address”

To date, Chimu’s growth has been largely organic and a result of amazing prices, solid knowledge, exceptional sales skills and a bountiful percentage of referrals. What began as a two person operation in 2004 is now a fast growing business. The travel company currently carries 3,000 pax to Latin America and Antarctica and has offices in Sydney, Sunshine Coast, London, Lima, Cusco and Buenos Aires.

Chad Carey, Co-Direct of Chimu Adventures, said: “Last year was a great year for Chimu. Not only did we see a 70% growth in the business, we also invested in new technology to help make our operations even more efficient, and purchased land in Cusco, Peru, to build our very first hotel in the region. On top of that we won the 2011 Australia-Latin America Business Excellence Award in recognition of our excellent work and commitment to the region, the first travel company to do so.

“Our new logo, signals an exciting start to 2012 as we strive for continued growth. Who knows where the next year will take us.”