Expanding its revenue-making opportunities, Wotif has announced a commercial agreement with Adslot to utilise the company’s end-to-end self-serve display sales platform.

Revealing the agreement this morning, the accommodation and flight booking company told investors in a statement that the platform allows advertisers to “buy, build and serve display advertising campaign on wotif.com”.

Providing wotif.com with an automated sales channel to utilise ad revenue making opportunities, the company’s chief executive Robbie Cooke said he and the team were “looking forward” to the “strong partnership with Adslot.

According to the statement, Wotif currently represents up to 19,000 properties in 66 countries and transacts up to AU$1 billion in accommodation bookings each year.