Canada - Moraine Lake Banff National Park

Actual footage shot by traveller’s experiences in Canada will be used to entice Aussies to visit as the Canadian Tourism Commission (CTC) launches its new campaign to the Australian market.

Actual footage of travellers mingling with cowboys at the Calgary Stampede, white-water rafting rapids in kayaks and challenging vertigo on the CN Tower’s Edge Walk will feature in advertising clips throughout Australian cinemas.

A showcase of the extraordinary Canadian experiences can also be found online at www.keepexploring.ca/ with the Signature Experiences Collection. 

"These unique experiences are excellent examples of the kind of world-class offerings on which our tourism brand, "Canada. Keep Exploring", is being built," Minister of State for Small Business and Tourism, the Honourable Maxime Bernier said.

The Australian campaign is the first taste of CTC’s new global marketing platform and ensures Canada stands out in the fiercely competitive marketplace.  The authentic traveller-to-traveller experiences are a powerful tool in convincing travellers to visit the country and encourages advocacy.

When speaking about the Australian campaign, CTC senior vice-president Marketing Strategy & Communications, Greg Klassen said "It is a bold example of how we intend to use the Signature Experiences Collection® to entice travellers to Canada from all our markets in 2012 and beyond, with a focus on the experiences they can enjoy in this country against a backdrop of some of the world's most spectacular geography."

Partnering CTC for the campaign are Tourism British Columbia, Travel Yukon, Travel Alberta and the Calgary Stampede.