Virgin Atlantic to pump 100 million pounds into business class product

As Virgin Atlantic aims to obtain a greater stake in the business traveller market, the carrier has announced an £100 million investment into its business class product.

Part of the new development includes a new state of the art ‘upper class cabin’ which will feature an enhanced seat, a futuristic bar, and other cabin updates.

The new Upper Class  will launch on new Airbus A330-300 aircraft due for delivery “later in the Spring” and will debut on Virgin’s New York JFK morning service, before being rolled out to all aircraft joining Virgin Atlantic’s Heathrow fleet.

Upper Class passengers can also enjoy the new ‘fine dining’ onboard experience with customised menus, new crockery and enhanced service.

Virgin Atlantic Chief Executive Steve Ridgway said the airline is well known for its pioneering product and this investment will further establish its position as a leading carrier.

"We have managed to grow our customer numbers across the Atlantic in the face of increased capacity and bigger airline alliances,” Mr Ridgway said.

“We are confident that this new programme of investment will enable us to continue to take market share as the product becomes more widely available across the fleet."