Canadian Tourism Commission (CTC) invited media and tourism partners to showcase some of the ‘Signature Experiences’ visitors can have when travelling to Canada.
The event held at the Museum of Contemporary Art was organised by CTC to encourage a boost in travel to Canada for 2012 and to promote their collection of Signature Experiences.
CTC launched its Signature Experiences initiative late last year and this year is coming out in full force.
CTC Managing Director Donna Campbell said Signature Experiences was born to sift through the clutter of the competitive market space, highlighting the exceptional experiences Canada has to offer those who visit.
“Signature Experience is all about those exceptional only Canadian kind of experiences which are very uniquely Canadian,” Ms Campbell said.
Ms Campbell said Signature Experiences is authentic and a truthful representation of Canada’s people and culture, which engage in a variety of senses allowing visitors to connect with Canadians.
Currently there are 115 Signature Experiences which are expected to continue to grow covering 10 provinces and three territories.
One of the 115 Signature Experiences is the Rocky Mountaineer, which this year has launched the new SilverLeaf service which offers visitors a unique way to experience the landscapes of British Columbia and the Canadian Rockies through domed windows.
Another Signature Experience is Banff National Park, Canada’s first National Park which offers incredible landscapes and has been nominated time and again as a must see destination for travellers.
Edmonton, Alberta, Canada also a Signature Experience is located between Jasper National Park and Elk Island National Park, Edmonton is the gateway to majestic mountains, pristine lakes and an all year thriving arts and music festival.
Coming soon is the ‘Glacier Discovery Walk’ which enables visitors a unique opportunity to interact with nature in the Jasper National Park.
Scheduled to open by Spring next year the development will provide an immersive interpreted guided experiences focusing on the ecosystem, glaciology, natural and Aboriginal history of the Columbia Icefield area in the Rockies.