Hotel and travel groups stating they are environmentally friendly are confusing travellers who believe they have been misled, recent studies revealed.
Eco-actions from tourism operators are a key element of booking decisions for 60 per cent of travellers according to a survey by online travel guide Greenty.com early this year.
The survey also revealed 62 per cent of travellers believed that hotels overestimate their green credentials.
Only 30 per cent believe hoteliers provide travellers with a fair green assessment of their property and 31 per cent said they are willing to pay more to say in a green hotel.
Tourism and travel environmental sustainability expert Stewart Moore from EC3 Global and EarthCheck said it is time to make clear the sustainability credentials of hotel and travel groups to avoid confusion.
“There have been a rising number of green claims from hoteliers and tourism products in the past three years,” Mr Moore said about the claims which are verging on the edge of greenwash.
In an effort to demystify the sustainability credentials of hotel and travel groups, EarthCheck has partnered with Greenty.com. The EarthCheck certification and benchmarking program is managed by EC3 Global and used for sustainable travel by more than 1,300 organizations in over 70 countries.
Hotels can now be audited by EarthCheck and through the new partnership, Greenty.com can highlight these hotels.
Founder of greentry.com Serge Fabre stands by the importance of consumers knowing a qualified third-party professional has validated the effectiveness of sustainable practices at the hotel or tourism business.
“Today, everything and anything is green,” Mr Fabre commented.“‘Green’ is a hip word and there are so many green travel labels, some reliable and some not, making the search for a green accommodation very difficult, if not misleading.”
Thursday, 26 April 2012
Green is hip, but is it happening
Source = e-Travel Blackboard: K.W