Dwarf allosaurus dinosaur on the treetop walk with knights tower in the background
	Dinosaur at the tower @ Illawarra Fly Treetop Walk

The Launch of the iFly 4 Kids was a spectacular success with teams of kids in awe of the lifesize dinosaur, a Dwarf Allosaurus, that wandered the Illawarra Fly grounds along with the baby dinosaurs.

“The kids had a ball and were running around screaming as the dinosaur walked around the visitors information centre” says Neredith Elliott GM Illawarra Fly Treetop Adventures “They
were both amazed and terrified of the life like prehistoric animals”.

The dinosaur show is part of the ERTH performance that will be running in early July. To complement The Fly’s environmental treetop walk experience, Illawarra Fly launched its iFly 4 Kids program. iFly 4 Kids is a series of school holiday programs with a different theme for each of the holidays. It’s dedicated to delivering relevant, educational, environmental, inspirational, high quality entertainment for children and families.

“We are looking at ways to provide a different offering for our visitors” says Neredith Elliott GM Illawarra Fly “It’s important for us to keep reinventing ourselves to gain return visitation as well as increase the number of new people that visit us and the region” The new school holiday programs, collectively known as iFly 4 Kids, is expected to increase visitation to the region bringing with it economic benefits to other businesses in the area.

“We expect visitation to increase threefold during these events” says Elliott “We start with the Erth Dinosaur life size puppet show in July where kids can pat the dinosaurs and see them in action, then we are bringing snow to the Southern Highlands in September”.

Steve Rosa, Southern Highlands Tourism Manager said “I’m so pleased to have such a premier attraction in our area. The iFly 4 Kids program will rejuvenate, reinvent and showcase the Southern Highlands”

“Historically the Southern Highlands wasn’t a family destination but with our rebranding of the region, the iFly 4 Kids program will be a star attraction in our new campaign”.

“This is a great opportunity for local businesses to really embrace this new product line up and build business around it. The expected increase in visitation brings more spend to the community” says Elliott.
Each of these events will attract new visitors to the region and will also increase repeat visitation. “We are hoping to attract more people from Sydney and Canberra. I don’t think they realize how close we are to them and these events will help create more awareness of the Southern Highlands and South Coast regions”.

To be presented each and every school holidays, the iFly 4 Kids program is expected to provide kids with a knock out series of activities that will offer families a great day out during each school holiday period. It’s a great chance for Grandparents, & parents, to bring the kids for an exciting day out. Illawarra Fly is less than two hours from Sydney and Canberra.

“We’ve put together an amazing schedule of fun school holiday programs for kids” says Neredith Elliott GM Illawarra Fly Treetop Walk “For our launch event we are presenting Petting Zoo by Erth which is a fantastic show about Australian Mega Fauna that is in huge demand all around the world, kids love it”

The iFly 4 Kids program launched today & tickets for all events will go on sale on May 16.

The iFly 4 Kids program includes:
July 5-7, 2012 ERTH @ the Fly
September 26-29 2012 Snow @ The Fly
January 10-14, 2013 Circus @ The Fly
April 17-20, 2013 Stars on The Fly

Click here to download detail programme