|The GTM Germany Travel Mart was held in May 2012 as a completely green event in Leipzig that focused on sustainability in business travel and MICE. Not only does Germany host two thirds of the world’s flagship trade fairs and have more than 6,000 quality event venues, they are also leading the way for “green meetings”
with 56% of Europe’s cities who have above average commitment to sustainability.
"Alongside companies from the environmental sector, event organisers from other industries – from the financial sector to the auto industry – are placing more value on green meetings, not only as a means of enhancing their image but also because they bring commercial success. It represents an important competitive advantage for the German conference and events sector," said Matthias Schultze, managing director of the GCB.
As Germany continues its efforts to go green, their overnight visitors have also increased to a total of 71,635,267 from January to March of this year. Of those, 12,287,336 were from overseas and 92,133 were from Australia. This represents a 10.4% increase overall and a 2.3% increase of Australians from the same period of last year, highlighting the moderate but increasing popularity of Germany as a travel destination.
Thursday, 14 June 2012
Germany open for business
Source = GNTB