Qantas... Y care? Gen Y
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Younger Australians are not fazed with seeing Qantas “sink or swim”, according to a recent survey commissioned by the Australian International Pilots' Association (AIPA).
Nearly 40 percent of people surveyed aged 18 to 24 admitted to no emotional attachment to the flag carrier, compared to just 21 percent of voters aged 55 to 64 years.
AIPA president and airline captain Barry Jackson told news.com.au that it was a problem that one of the best travelled generations, Generation Y, was aloof when it came to the national carrier.
"That's probably because they haven't grown up with Qantas (in public ownership),” captain Jackson continued, questioning who (if Virgin?) would be our national carrier in the future.
Captain Jackson said as the younger generation grows older they may recognise and appreciate a carrier that is flown by Australians for Australians.
Maybe the launched of the new advertising campaign; employing a modernised, digitally enhanced and Australian-focused approach titled ‘You’re The Reason We Fly’ which targets Australian consumers through encouraging interactive, online involvement and digital advocacy will appeal to Generation Y. |
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Source = e-Travel Blackboard: K.W
