A new marketing campaign set to launch later this year, has been developed by tourism leaders in Argentina, Chile and Colombia to draw in Australian visitors.
The national tourism offices of the three countries will be responsible for the project which will take advantage of the recent positive growth in visitor numbers.
The three tourist bureaus will visit Australian shores in August 2012; staging events in Melbourne, Brisbane and Sydney, advocating tourism opportunities and hosting key industry representatives.
“In 2012 Australia is a growth market for us and one which will continue to build,” Turismo Chile long haul market manager Carolina Valenzuela said.
“We are coming to Australia in response to demand from Australian wholesalers and travel agents now seeking more and different information about how to package and sell travel opportunities to more of South America.”
Ms Valenzuela cited value and affordability as the leading factors encouraging Australian visitation to South America.
“With greater air access, we see significant inbound potential for our countries and that also means business opportunities for the Australian trade.”
Argentina is currently the leading destination for international visitors to South America, posting eight percent annual tourist growth last year.
“We expect continued growth from the Australian market and together with Aerolineas Argentinas we are making a strong campaign to promote our destination and the airline’s new Airbus services direct from Buenos Aires to Sydney,” Instituto Nacional de Promocion Turista market coordinator for Asia Pacific and Middle East Mariano Vila said.
Ms Valenzuela said Chile has never been more accessible for Australians, with LAN and Qantas operating regular flights between Sydney and Santiago.
“Expanding air connectivity between Australia and Chile now allows Australians to travel easily to Chile and to deeper South America due to great regional connectivity and frequent daily domestic connections.”
Colombia also displays one of the highest annual growth rates in Australian arrivals.“In 2011 we welcomed 10,363 Australians to Colombia, an increase of 15.4 percent from 2010 so Australia is a fast growing source market for Colombia,” President of Proexport Colombia Maria Claudia Lacouture said.
Monday, 9 July 2012
South American campaign to bait Aussie tourists
Source = e-Travel Blackboard: P.T