Global Premium Wine Program, Sheraton Social Hour, Features Curated Wine Menus and Wine Tasting Events in More than 240 Hotels around the World
Sheraton on the Park Sydney spearheaded the Australia roll out of Sheraton Social Hour, a first-of-its-kind, brand-wide premium wine program. The new program, developed by today’s premier wine experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium wines and weekly tasting events at more than 240 participating Sheraton hotels around the world.
In Australia, guests can take part in this curated premium wine program in 3 Sheraton hotels, including Sheraton on the Park Sydney, Sheraton Mirage Port Douglas Resort and Sheraton Mirage Gold Coast Resort & Spa.
“We wanted to truly elevate the wine tasting experience for our guests and are proud to introduce Sheraton Social Hour across our global portfolio,” said Vincent Ong, Director, Brand Management, Sheraton Hotels & Resorts and Westin Hotels & Resorts, Asia Pacific. “Our goal is to become a destination for a great wine experience no matter where your travels take you.”
“Our three Sheraton hotels in the Pacific region are delighted to be a part of the Sheraton Social Hour. We hope that these tasting events in our hotel bars will offer our guests and residents of Sydney, Port Douglas and Gold Coast opportunities to get together for a world-class wine experience,” said Sean Hunt, Regional Vice President, Starwood Pacific Hotels & Resorts.
The launch Party on 28 June at Sheraton on the Park has been a huge success, with 60 people attending the night and enjoying the Wines of the Sheraton “Wines of the World” selection, sponsored by Moet-Hennessy.
Raise a Glass – Sheraton Social Hour Tasting Events
Social Hour by the Numbers
Starwood has spent the last few years enhancing one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.
Tuesday, 10 July 2012
Sheraton Hotels in Australia to Offer Sheraton Social Hour
Source = Sheraton Hotels & Resorts