Trade Fair advocates sound off
Australian trade fair campaigners have rallied their support for trade shows and communicated guidelines and instructions for attendance.
Greg Dodge of the Buyer Orientation Program said trade fairs give retailers and wholesalers the opportunity to build and develop relationships face-to-face.
Mr Dodge highlighted the importance of proper preparation leading up to the commencement of a trade fair.
“It is important to research new exhibitors at the fair and investigate the new products your current wholesalers will be exhibiting,” Mr Dodge explained.
“It is also wise to print a floor map and highlight where your key exhibitors are so you don’t have to waste time orientating yourself. Keep detailed notes about exhibitors and products to refresh your memory afterwards. I would also recommend having a list of five key questions to ask each exhibitor, such as do they stock other stores in your area?”
Opus and Octopus owner Chris Tourgelis said maximising efficiency is a key factor when attending trade exhibitions.
“I set up meetings with a dozen or so of my key suppliers prior to the Fair which saves me at least a day at the Fair. By tending to these existing relationships beforehand, I can spend five solid days sourcing new products and suppliers for my stores, which is my main priority.”
Australian Gift and Homewares Association (AGHA) marketing and membership manager George Lancaster said members were “creative entrepreneurs” who approached trade fairs with a strategy.
“The Home & Giving Fairs are one of many benefits we offer our members. In response to member feedback we now provide a notebook with a stapler and pen so retailers can keep detailed notes that can be re-visited throughout the Fair and when placing further orders after the Fair.”
The Melbourne Home and Giving Fair will be held from 4 - 8 August, 2012.
Source = e-Travel Blackboard: P.T