As visitor numbers climb back to pre-2011 quake records, Japan’s Sydney-based representatives are set on making 2013 the year for tourism, with plans to launch new promotional activities to entice Aussie travellers.
With statistics from May this year indicating an 80 percent jump in the number of Australians visiting Japan compared to the same month last year, the Japan National Tourism Organisation Sydney office executive director Yukio Yamashita told guests at the Hiroshuge’s Fifty-Three Stations of the Tokaido exhibition launch last night that the country would launch three new promotions later this year and next year to make 2013 the year more Aussies visit the East Asian country.
Along with the launch of the Exhibition, other promotions include; the annual Japanese Film Festival, which Mr Yamashita said will be used to encourage people to visit locations in the films while from 15 December this year, the tourist bureau will hold a Japan Expo in Darling Harbour, Sydney to offer Aussies a taste of Japanese experiences and foods.
Mr Yamashita said the initiatives would not only entice Aussies to Japan but also encourage them to step outside the box and see less-trekked locations.
“The exhibition is an example of an exchange we can expect to see between Australia and Japan in 2013,” the executive director said.
“Many people go to Kyoto without seeing what the inbetween.
“But there are still many Japanese museums that are unknown to Australians and we would like to use them and other events to provide as much information to encourage more Australians to go see Japan in 2013.”
According to the Japan representative, although visitor numbers to Japan declined by up to 20 percent last year as a result of the major quake, the drop was not “as low as expected”.
The Hiroshuge’s Fifty-Three Stations of the Tokaido exhibition launched at the Japan Foundation Sydney Gallery as part of celebrations to commemorate the 30 year anniversary between Taito and Manly City (NSW), showcases the 53 stations on the Tokaido Road between Tokyo and Kyoto.
It includes up to 20 Japanese woodblock print photos taken during the Taisho era running from 1912-1926.
Friday, 13 July 2012
2013, the year for Japan tourism: JNTO
Source = e-Travel Blackboard: N.J